An image capturing apparatus includes an acquisition unit configured to acquire data concerning a captured image captured by an image capturing unit, a learning unit configured to learn a condition of an image that a user likes, based on supervised data, a control circuit configured to decide automatic image capturing by the image capturing unit based on the condition learned by the learning unit and to register, as the supervised data, data acquired by the acquisition unit for a captured image obtained by image capturing performed based on an instruction of the user, and data acquired by the acquisition unit for captured images for learning which are captured before and/or after the image capturing performed based on an instruction of the user.