A bed cover retention apparatus (10) has a planar strip (12), an elastic band (14), and a clip (16). The planar strip has a high friction first surface (12B), a second surface (12A), an inserted end (26), and a distal end (28). The elastic band is interposed between, and connected to, the inserted end of the planar strip and the clip. The high friction first surface is preferably a lower surface, and the second surface is preferably, but not necessarily, a smooth upper surface. An optional extraction hole (20) and/or an optional extraction ridge (22) may be provided.