Provided is an apparatus for providing skipping of advertising content based on video recognition, the apparatus including a controller configured configured to control video recognition for providing skipping of advertising content of an advertising-based OTT receiving platform; a video recognition model executor configured to synchronize a target image with a video frame analyzer; the video frame analyzer configured to transmit information about the target image to a reception advertising controller; the reception advertising controller configured to generate a plurality of control signals according to a type of the target image and to transmit the plurality of control signals to a media playback unit or a media reception processing unit; the media playback unit configured to control a pop-up banner advertisement or media stream playback according to the control signal; and the media reception processing unit configured to control reception of the data according to the control signal.