Implementations generally relate to a message system. In some implementations, a method includes detecting activation of a screen saver that is displayed on a user interface associated with a television platform. The method further includes determining one or more messages to be displayed on the user interface in response to the detecting of the activation of the screen saver. The method further includes displaying the one or more messages on the user interface based on one or more predetermined policies. The method further includes removing the one or more messages from the user interface based on the one or more predetermined policies.