A system of promoting or gifting a specific product or service by a person. The system includes a network and an e-commerce/customer social media and networking platform coupled to the network. The platform includes a social networking platform providing social networking services to a plurality of users communicating with the e-commerce/customer social media and networking platform via the network and an e-commerce module for performing online purchase transactions of goods and services published on the e-commerce/customer social media and networking platform. The e-commerce module displays products or services for sale to the plurality of users and enacts purchase transactions of a product or service selected by a purchasing user. Endorsements received from the purchasing user may be published to a plurality of members observing the purchasing user. The system may also provide a gifting feature to enable users to send gifts to other users.