A control apparatus 220 controls the in-focus positions of a plurality of image capturing apparatuses that perform image capturing from a plurality of directions in order to generate a virtual-viewpoint image. Specifically, the control apparatus 220 obtains an image capture parameter related to image capturing by one or more image capturing apparatuses included in an image capturing apparatus group 100. The control apparatus 220 controls on the basis of the obtained image capture parameter, the in-focus position of a target image capturing apparatus corresponding to the image capture parameter such that the distance from the target image capturing apparatus to the in-focus position of the target image capturing apparatus is shorter than the distance from the target image capturing apparatus to a point of interest.