A footwear construction unit for receiving a decorative component is provided along with an embellished shoe that incorporates the construction unit. The construction unit comprises an upper body and a weight-bearing peripheral wall extending downwardly from the upper body, which together define an interior upraised area that accommodates at least a portion of the decorative component. Thus, the decorative component is elevated above the walking surface and protected from dirt and abrasion. The decorative component may optionally extend across the arch and/or down the inner heel and/or onto other surfaces herein disclosed.