A reinforced shipping container along with method for generating the reinforced shipping container are described herein. A digital model of the shipping container is received and simulated with an expected load. The expected load may represent an expected loading scenario for the shipping container during shipment. A reinforcement profile is determined based on stress data developed from the simulation to increase a strength-to-weight ratio of the shipping container. The reinforcement profile is used to apply a reinforcing agent to a substrate used to form the shipping container in a selective manner to reinforce regions of the shipping container that will experience stresses during shipping.