The present invention relates to a stereophonic service apparatus, its method of driving, and a computer readable recording medium. The stereophonic sound service apparatus according to an embodiment of the present invention may include the storage unit which matches and stores HRTF data related to a physical characteristic of a user and the sound source environment 3D data related to the sound source environment; and the control unit that extracts an HRTF candidate group from HRTF data stored based on a test result of a user for sound matching and setting at least one of data having a similarity value equal to or higher than a reference value as individualized data for each user.