An object of the present disclosure is to reduce the load of a user in a case where multiplexed information is embedded in an image. One embodiment of the present invention is an image processing apparatus having: a recognition unit configured to recognize an object within an image; a selection unit configured to select additional information corresponding to an object recognized by the recognition unit from among additional information stored in a storage unit; and a layout unit configured to lay out the additional information so that at least a part of an area in which additional information selected by the selection unit is embedded overlaps an area of an object recognized by the recognition unit.