Described herein is a method, system, and non-transitory computer readable medium for generating composite uniform resource locator (URL) parameter strings, to aid administrators of businesses and other owners of websites who may want to determine statistics about their target audiences in an intuitive and efficient manner. In order to do so, individual URL parameter units, wherein each URL parameter unit may represent a simple assignment or simple logical comparison of a parameter, are constructed in a modular form using a GUI. Once these individual URL parameter units are constructed, they are then concatenated into composite URL parameter strings, wherein multiple URL parameter strings can be combined to form the URL for a button sent in an email to intended recipients. When such links are clicked, the administrator user may receive audience-specific feedback at a high level of detail.