A data pipeline architecture is integrated with an analytics processing stack. The data pipeline architecture may receive incoming data streams from multiple diverse endpoint systems. The data pipeline architecture may include converter interface circuitry with multiple dynamic converters configured to convert the diverse incoming data stream into one or more interchange formats for processing by the analytics processing stack. The analytics processing stack may include multiple layers with insight processing layer circuitry above analysis layer circuitry. The analysis layer circuitry may control analytics models and rule application. The insight processing layer circuitry may monitor output from the analysis layer circuitry and generate insight adjustments responsive to rule changes and analytics model parameter changes produced at the analysis layer circuitry.