A hexagonal strontium ferrite powder, in which an average particle size is 10.0 to 25.0 nm, a content of one or more kinds of atom selected from the group consisting of a gallium atom, a scandium atom, an indium atom, and an antimony atom is 1.0 to 15.0 atom % with respect to 100.0 atom % of an iron atom, and a coercivity Hc is greater than 2,000 Oe and smaller than 4,000 Oe. A magnetic recording medium including: a non-magnetic support; and a magnetic layer including a ferromagnetic powder and a binding agent on the non-magnetic support, in which the ferromagnetic powder is the hexagonal strontium ferrite powder. A magnetic recording and reproducing apparatus including this magnetic recording medium.