An electronic device and its operating method according to various embodiments, may be configured to provide first content received from an external electronic device to a user waring the electronic device on his/her face using a display of the electronic device, identify a movement of an external object in a visible direction of the user see-through or using the display which provides the first content, and provide second content to the user through at least part of the display so as to display the second content related to the first content in relation to the external object according to the movement.