- 专利标题: Methods and systems for untargeting users of an online service for advertising
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申请号: US15377921申请日: 2016-12-13
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公开(公告)号: US11182831B1公开(公告)日: 2021-11-23
- 发明人: Dmitry Faradjev , Aswin Prakash Natesan Sridaran , Aniruddha Ramakant Kortikar , Po Lung Chen
- 申请人: FACEBOOK, INC.
- 申请人地址: US CA Menlo Park
- 专利权人: FACEBOOK, INC.
- 当前专利权人: FACEBOOK, INC.
- 当前专利权人地址: US CA Menlo Park
- 代理机构: Morgan, Lewis & Bockius LLP
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02 ; H04L29/08 ; H04L29/06
摘要:
A method to untarget users of an online service for advertising includes embedding first code corresponding to a first pixel and second code corresponding to a second pixel in a version of a webpage and providing the version of the webpage for loading by a client device. Loading of the version of the webpage by the client device triggers execution of the first code and the second code by the client device. Furthermore, execution of the first code by the client device signals an advertising platform to forgo providing one or more advertisements for a service associated with the server system to the client device. Additionally, execution of the second code by the client device provides a signal to the server system.
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