A system, method, an apparatus, and computer program product for persona based gift searches for all occasions. A website and application online search and ordering services, providing a website on a global computer network containing retail items for shopping information in the field of holidays, anniversary, and special occasion gift items and featuring links to the products on related websites of others. Govava software uses psychological image correlation meaning to represent individuals, cultural and sub-cultural attributes and local databases to discern meaning then presents the results.