This application discloses an emoji recommendation method and apparatus. The method includes: displaying a first user interface of a social network client application; detecting occurrence of a trigger event that corresponds to a preset condition for triggering delivery of an emoji recommendation from the social network server to a first user; retrieving one or more emoji recommendations from the social network server, wherein the one or more emoji recommendations are selected from an emoji library for the first user in accordance with social behavior information of the first user; and displaying the one or more emoji recommendations on the first user interface, including displaying one or more editing controls to adjust one or more parameters for calculating a correlation degree of the user and a respective emoji based on one or more attributes of the one or more emoji recommendations retrieved from the social network server.