A technique allows a smart meter to receive a mask. The smart meter may receive the mask from a utility company or an escrow service. The smart meter may apply the mask to original metered data on a continuous schedule, on a periodic schedule, or on a determined schedule, or on a randomized schedule to conceal the original metered data. The smart meter may apply different masks at different times. The smart meter transmits the concealed metered data as augmented metered data remotely to an electric utility via a communication network.