An echo image generating device may be provided, which includes a signal acquiring module, a sensitivity setting module, and a screen generating module. The signal acquiring module may acquire an echo signal from a target object around a ship. The sensitivity setting module may perform a first sensitivity setting for the echo signal in a first range, and a second sensitivity setting for the echo signal in a second range without including the first range, the second sensitivity setting being different from the first sensitivity setting. The screen generating module may generate an echo image of the first range based on the first sensitivity setting, and generate an echo image of the second range based on the second sensitivity setting.