Disclosed herein is method for preparing a masterbatch by dispersing chemically modified cellulose nanofibers having carboxy groups under acidic conditions and then mixing the dispersed cellulose nanofibers with rubber latex. More specifically, the present disclosure provides a method for producing a masterbatch, including: (A) a step of introducing a carboxy group to a cellulose-based raw material to prepare a modified cellulose; (B) a step of carrying out defibration treatment and dispersion treatment of the modified cellulose to prepare a cellulose nanofiber; (C) a step of acidifying the cellulose nanofiber to prepare an acid type cellulose nanofiber; and (D) a step of mixing the acid type cellulose nanofiber and a rubber component. The rubber composition having excellent strength such as tensile strength can be provided by using the obtained masterbatch.