A method and apparatus for creation, distribution, assembly and verification of media, including one embodiment, media is transmitted to a receiver where the receiver assembles the media into programming. In another embodiment, media is transmitted to the receiver from a plurality of sources. In a further embodiment, a source of media performs a tagging operation to associate sets of tags with elements of the stream of media. In various embodiments, different combinations of look-and-feel, content and other tags are associated with the media stream. In an additional embodiment, tagging of the media stream is performed at the receiver. A user at the receiver may also provide data about the user to the receiver. In yet another embodiment, the receiver uses the tags to assemble the media into a program. In still further embodiments of the invention, various Royalty Only Aggregate Revenues or “ROAR” models and apparatus are disclosed.