Methods and apparatus, including computer program products, are provided for QoE/QoS management. In some example embodiments, there is provided a method. The method may include detecting, by an enforcement point, an initiation of a session for an application; requesting, by the enforcement point, a first level quality of experience policy for the detected session; receiving, from a policy server, the first level quality of experience policy for the detected session; deriving, based on the first level quality of experience policy, a second level quality of experience target and/or a quality of service target for the detected session; enforcing, by the enforcement point, the second level quality of experience target and/or the quality of service target on the detected session. Related apparatus, systems, methods, and articles are also described.