The embodiments discloses at least two mobile devices of at least two users, each having a mobile application operating a video camera, wherein each video camera captures at least two different viewpoints of video footage of a same live event, wherein the mobile applications on each mobile device is configured to coordinate the viewpoints of the video footage and present multi-camera viewpoints and live-streaming video footage of the live event to remote users and an ad server configured to target advertisements to the remote users during the live-streaming of the live event.