According to one embodiment, a fixing device, includes a fixing member having a first surface configured to be pressed against a recording medium and a heater on a second surface of the fixing member. A first heat conducting member contacts aback surface side of the heater, and a second heat conducting member is provided to be moveable between a first state, in which the second heat conducting member is in contact with the first heat conducting member and the second surface of the fixing member, and a second state, in which the second heat conducting member is contacting the first heat conducting member, but separated from the second surface of the fixing member.