A target area of image data of a scanned document is set, in which the target area has a predetermined size and a target pixel, characteristic amounts indicating the brightness at two pixels among the plurality of pixels included in the set target area are obtained, a determination is made on whether or not the difference between the obtained characteristic amounts indicating the brightness is higher than a threshold, a brightness correction amount is decided based on a characteristic amount indicating the brightness of the target pixel and the result of the determination, and the brightness characteristic amount indicating the brightness of the target pixel is corrected based on the decided correction amount.