The present disclosure provides an electronic label and a method for driving the same. The electronic label includes: a plurality of display screens; a communicator configured to receive content data to be displayed on the plurality of display screens; and a controller comprising a serial data interface and configured to transmit, through the serial data interface, the content data to be displayed on the plurality of display screens and a control signal generated by the controller for controlling the plurality of display screens to the plurality of display screens respectively, so as to control the plurality of display screens to display the respective content data received according to the control signal.