Methods, systems, and computer-readable media for location-based functionality for voice-capturing devices are disclosed. An association is determined between a location value for a location parameter and one or more functionalities. The association is stored by a device management component of a service provider environment. An assignment of the location value to a device account is stored by the device management component. The device account corresponds to a voice-capturing device coupled to the service provider environment over one or more networks. Based at least in part on the assignment of the location value to the device account, the one or more functionalities are enabled for use by the voice-capturing device.