A processor may receive a request to authenticate an endpoint device associated with a media streaming session, the media streaming session delivered to the endpoint device via a cellular access network, generate an authentication key, and transmit the authentication key to the endpoint device via a short message service message. The processor may further receive a calculated response from the endpoint device, the calculated response based upon the authentication key and a seed key of the endpoint device, determine whether the calculated response matches an expected response based upon the authentication key and the seed key, and authenticate the endpoint device based upon whether the calculated response matches the expected response.