Methods, systems, and apparatuses for blockchain-based automated user matching are described herein. In some arrangements, a node within a decentralized peer-to-peer (e.g., P2P) network may receive match parameters from one or more computing devices associated with supply side entities and demand side entities. The node may execute one or more artificial intelligence algorithms to match the supply side entities with the demand side entities based on the received match parameters. In some instances, the artificial intelligence algorithms may be stored in a smart contract on a blockchain and the matching may be performed through execution of the smart contract by nodes of the decentralized P2P network.