A display control method and apparatus, and a display apparatus. The method includes: acquiring an actual chromaticity coordinate of light of a mixed color sub pixel; calculating respective proportions of light of primary-color sub-pixels within the light of the mixed-color sub-pixel, according to the actual chromaticity coordinate of the light of the mixed-color sub-pixel and chromaticity coordinates of the light of the primary-color sub-pixels; and determining target luminance data of the mixed-color sub-pixel and target luminance data of the primary-color sub-pixels, according to initial luminance data of the primary-color sub-pixels and the respective proportions of the light of the primary-color sub-pixels within the light of the mixed-color sub-pixel.