There is provided a method that includes (a) receiving an activation signal from a user interface, (b) receiving data indicative of an occurrence of an event, (c) allotting a benefit, in response to the occurrence of the event, (d) recognizing that the event occurred within a window of time with respect to a time of occurrence of the activation signal, and (e) modifying the benefit to yield a modified benefit. There is also provided a system that performs the method.