The disclosed embodiments provide an improved method for enabling consumers to identify and purchase a desired frame that is captured in an image. For example, in one embodiment, the disclosed embodiments include a frame recognition system that includes at least one processor for executing computer executable instructions for receiving an image; identifying a frame image from the image; performing image recognition using the frame image to identify a plurality of frames; retrieving merchant information corresponding to the plurality of frames; receiving merchant information associated with the plurality of frames; presenting the plurality of frames and the merchant information associated with the plurality of frames; receiving order information in response to a user ordering a frame from the plurality of frames; and processing the order information.