A vehicular display apparatus includes a display device, a magnifying mirror, and a turning back mirror. The display device emits display light corresponding to a display image to be visually recognized by a driver on a vehicle. The magnifying mirror reflects the display light to project the display image on a windshield of the vehicle. The turning back mirror is disposed on an optical path between the display device and the magnifying mirror and has a concave reflecting surface that reflects the display light. The magnifying mirror has the magnifying power that is set higher than that of the turning back mirror.