A display device and a method therefor are provided. The display device is provided. The display device may include a display, an input module comprising input circuitry configured to detect or receive an input (e.g., a user input) from at least one input device, and a processor configured to zoom in on a specified first menu icon at a first zoom-in magnification from an original size if the input is for specifying the first menu icon in a menu icon list displayed on the display. The first zoom-in magnification may differ from a zoom-in magnification of a second menu icon from among other menu icons of the menu icon list.