Described herein are methods, apparatus and systems for selectively delivering content through one of two communication channels, one being origin to client and the other being from or through a CDN to client. Thus a client may choose to request content from a CDN and/or from an origin server. This disclosure sets forth techniques for, among other things, distinguishing between which channel to use for a given object, using the CDN-client channel to obtain the performance benefit of doing so, and reverting to the origin-client channel where content may be private, sensitive, corrupted, or otherwise considered to be unsuitable from delivery from and/or through the CDN.