Techniques for tracking deliveries of items and verifying route adherence by a delivery person may be described herein. For example, first information may be maintained that identifies an association of a virtual asset with a machine-readable identifier. Further, second information may be generated and maintained that identifies an association of the machine-readable identifier with an item. Upon receiving an order for an item, delivery instructions may be generated and provided to an entity for delivering the item to a location. The delivery to the location may be verified based at least in part on geo-location information provided by a user device interacting with the machine-readable identifier of the item. In embodiments, the virtual asset associated with the machine-readable identifier may be associated with a user profile corresponding to the delivery location instead of with the machine-readable identifier.