A method of planning a travel route includes: receiving a travel route planning request carrying travel parameters sent by a user terminal and determining travel spots of each travel spot type. If the travel parameters include the correlation data between travel spot types and travel time periods, finding the travel spots of the travel spot type corresponding to each travel spot type. If no correlation data is included, dividing a travel cycle specified in the travel parameters into at least one travel time period; computing a corresponding travel spot touring route for each travel time period based on predetermined mapping relationships between the travel spots of each travel spot type, the touring times and distances between different travel spots of the travel spot type; and returning the corresponding travel spot touring route to the user terminal. The present invention further discloses a planning server.