The embodiments set forth a technique for dynamically adjusting a manner in which notifications are output on a computing device. According to some embodiments, a technique can include (1) identifying that at least one different computing device satisfies a physical proximity threshold relative to the computing device, (2) determining that the at least one different computing device is included in a list of known computing devices associated with the computing device, (3) determining, based on a configuration associated with the at least one computing device, that the at least one different computing device is associated with a respective notification profile maintained by the computing device, and (4) activating the respective notification profile at the computing device to adjust the manner in which notifications are output by the computing device.