Arrangements described herein relate to collaborative environments and, more particularly, to use of a microblog to enhance communication in an organization. The present arrangements can include receiving from a first user a first microblog entry into a microblog, identifying at least one keyword associated with the first microblog entry, and assigning to the at least one keyword a tag creating an association between the at least one keyword and at least one data repository. The arrangements further can include establishing bidirectional integration between the microblog and the at least one data repository of information related to the tag creating the association between the at least one keyword and the at least one data repository.