Image description specificity determination is provided by a method that obtains digital content to be presented on a device to a user. The digital content includes a digital image, of which a description is to be provided to the user, and text. The method further analyzes the digital content and ascertains a context under which the description of the digital image is to be provided to the user. The method determines, based at least in part on the context, a level of specificity for describing the digital image to the user. The method presents the digital content, including the digital image, to the user in accordance with the determined level of specificity for describing the digital image.