A shipping and display container having a plurality of panels defining a tray portion and a cover portion removably coupled to the tray portion. The container includes a separating line that bisects various panels of the container so that after the container is received at a retail point-of-sale location, the cover portion can be separated from the tray portion. After the cover portion is separated from the tray portion, the cover portion is discarded and the tray portion is utilized as a retail display tray.