The present disclosure discloses a media information processing method performed by a media information processing apparatus. The apparatus determines media information clips of target media information and their characteristics, and generates a first media information clip of a first user based on the determined characteristics. Next the apparatus determines media information clips other than the target media information clip in the target media information, and obtains a second media information clip corresponding to the characteristics of the determined media information clips. The apparatus then determines a splicing manner of the media information clips in the target media information, and splices the first media information clip and the second media information clip based on the determined splicing manner. By implementing the present disclosure, a media information clip obtained by a user through photographing and media information obtained by the user through imitation can be efficiently and seamlessly integrated.