An automated rumble strip assembly includes a frame having a top surface configured to support a vehicle tire moving along the frame. The automated rumble strip assembly also includes a plurality of elongate members disposed within the frame, wherein each elongate member includes an elongate member housing, an internal carriage assembly disposed within the elongate member housing and moveable within the elongate member housing, and an actuator assembly coupled to the internal carriage configured to move the internal carriage relative to the elongate member housing.