In some embodiments, one or more wireless stations operate to configure direct communication with neighboring wireless stations, e.g., direct communication between the wireless stations without utilizing an intermediate access point. Embodiments of the disclosure relate to a mechanism for a device to transmit, via a BTLE (or Bluetooth) interface, a first message indicating an operation associated with a Wi-Fi service (e.g., a service available via a Wi-Fi interface and/or Wi-Fi related interface parameters) to a peer device. The first message may include a service hash that indicates the operation. The service hash may be included in a first data structure. The first data structure may indicate availability of the Wi-Fi service. The device may receive a second message from the peer device indicating that the neighboring wireless station intends to subscribe to or provide the Wi-Fi service, e.g., via Wi-Fi peer-to-peer communications.