A method for embedding metadata into images and/or videos for AR experience is described. In one example implementation, the method may include generating a first image/video including an environment captured by a device and a virtually-rendered augmented reality (AR) object composited with the environment. The first image/video may be embedded with a first metadata. The method may further include generating a second image/video by modifying the first image/video. The second image/video may be embedded with a second metadata. The second metadata is generated based on the first metadata.