An action evaluation apparatus 10 includes: an action detection unit 11 that detects an action of a target person; an action evaluation unit 12 that determines whether or not the detected action matches a specific action set in advance; and a visual representation addition unit 13 configured to, if it is determined by the action evaluation unit 12 that the detected action matches the specific action, specify a part of the person associated with the specific action in advance and add a visual representation to the part associated with the specific action on the person or an object representing the person displayed on a screen.