Systems and methods are disclosed herein for providing, to a group of users, a virtual assistant with customized avatar sentimental and behavioral characteristics to accommodate different sentiments among the group of users. When the media guidance application is configured to serve a group of users, who may exhibit different moods or sentiments, the media guidance application may configure the virtual assistant to accommodate the different sentiments of the group of users. For example, the media guidance application may determine sentimental and behavioral characteristics to configure the virtual assistant based on a context of the split sentiments of the group of users, a particular sentiment that has a higher priority, and/or the like.