The present disclosure provides a method and apparatus for building an itinerary-planning model and planning a traveling itinerary, wherein the method for building the itinerary-planning model comprises: obtaining a travel route with a known travel demand; training a deep learning model by regarding the travel demand, a set of candidate scenic spots determined by using the travel demand and the travel route corresponding to the travel demand as training samples, to obtain the itinerary-planning model; the itinerary-planning model is configured to use the travel demand to obtain a corresponding travel route. The method of planning a travelling itinerary comprises: obtaining the user's travel demand; according to the user's travel demand, obtaining a set of candidate scenic spots corresponding to the travel demand; inputting the user's travel demand and the set of candidate scenic spots into an itinerary-planning model, to obtain a travel route obtained by the itinerary-planning model.