Methods, systems, and computer readable media can be operable to facilitate selective advertisement display based on a channel switch. When a channel switch from a first channel to a second channel is initiated at a set-top box (STB), the STB may identify one or more properties associated with the second channel. Advertisement content may be stored at the STB, and each piece of advertisement content may be associated with one or more channel identifiers, genres/categories, or other channel properties. The STB may identify advertisement content that is associated with a channel identifier, genre/category, or other property of the second channel, and the identified advertisement content may be output to a display device during an acquisition of the second channel or for another predetermined duration.