Provided is a hybrid protocol which may provide web browsing service even by means of a low-performance set-top box using a virtualization server. The virtualization server separately encodes a region of a target page, the video of the region being reproduced, or transcodes the video concerned and transmits the transcoded video. In addition, the virtualization server captures a region, on which web data is displayed, as an image file and transmits the image file to the set top box. The set top box reproduces the video using a hardware decoding chip, and restores the target page from the image file using a low-performance CPU.